Case Study
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Red Hat
Global Brand Campaign
Creative Production | Brand Campaigns | Localization | Cross-Functional Leadership
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As part of Red Hat’s brand marketing work, I led the creative production process for a global brand campaign, coordinating concept development, production, localization, and final delivery across multiple creative teams and markets.
The goal was to lead creative and analytical teams across multiple disciplines and functions to deliver a suite of over 500 creative assets localized for different regions in time for a global brand campaign launch.
Context
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Global brand campaigns require more than a strong idea. They need a production system that can move creative from concept to finished assets across channels, formats, regions, stakeholders, and deadlines.
The Challenge
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The challenge was helping multiple creative teams move from campaign concept to finished, localized, market-ready assets while maintaining creative consistency, production quality, and delivery momentum.
My Role
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I owned the creative production workflow across:
Concept development, asset production, stakeholder coordination, localization, versioning, approvals, delivery, and launch readiness.
The Process
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01 — Translating strategy into creative needs
Identified what processes and deliverables the campaign required across channels, formats, and markets.
02 — Aligning creative teams
Coordinated the different teams responsible for concepting, production, localization, and delivery of the creative assets.
03 — Managing asset development
Kept creative moving through reviews, revisions, approvals, and production milestones.
04 — Preparing localized campaign assets
Constructed a process with a new localization vendor and helped ensure regional versions stayed aligned with the global campaign while meeting market-specific needs.
05 — Delivering launch-ready files
Oversaw final asset organization and delivery so teams had what they needed to activate the campaign.
Outcome
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The result was a coordinated global campaign production process that helped creative teams move from strategy to finished, localized assets ready for market launch.
This project shows my ability to lead creative production at enterprise scale: translating brand strategy into execution, coordinating creative teams, managing complex asset workflows, and delivering campaign materials across markets.